Privacy policy

Last updated: 9 November 2026

This privacy policy explains how Shaker Group AB, trading as Hairfade, collects and uses personal data when you visit hairfade.co, place an order or contact us. We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As Shaker Group AB is established in Sweden, the EU General Data Protection Regulation (GDPR) also applies.

Who is responsible for your data

The controller of your personal data is Shaker Group AB, Fredrik Bööks väg 5, 291 45 Kristianstad, Sweden. You can contact us about any data protection matter at support@hairfade.co.

What information we collect

  • Contact and delivery details: name, email address, delivery and billing address and, if you provide it, a phone number.
  • Order details: items purchased, prices, order history, returns and refunds.
  • Payment information: details needed to confirm and administer your payment. Card details are processed by our payment providers; we do not store full card numbers.
  • Correspondence: messages you send us by email or through our contact form.
  • Technical information: IP address, browser and device type, pages viewed and similar usage data generated when you use the website.

Why we use your information and our legal bases

  • To perform our contract with you: processing your order and payment, delivering your purchase, sending order and shipping updates and handling returns and refunds.
  • To meet legal obligations: keeping accounting and tax records and responding to lawful requests from authorities.
  • For our legitimate interests: answering your enquiries, keeping the website secure, preventing fraud and improving the shop. We only rely on this basis where our interests are not overridden by your rights.
  • With your consent: optional analytics and marketing cookies and, where you sign up, marketing emails. You can withdraw your consent at any time.

Cookies

We use essential cookies that are needed for the website to work, for example for the shopping basket and checkout. Optional analytics and marketing cookies are only used if you consent through our cookie banner. You can change your choices at any time through the cookie settings or your browser. Blocking essential cookies may stop parts of the shop from working.

Marketing emails

If you subscribe to our emails, we will send you news and offers from Hairfade. You can unsubscribe at any time using the link in every email or by contacting us.

Who we share information with

We share personal data only as far as necessary with service providers who help us run the shop, including:

  • Shopify, which hosts our online shop and processes order data
  • payment providers, to process your payment
  • warehouse, fulfilment and delivery partners, to pack and deliver your order and provide tracking
  • email, analytics and customer service tools, where used

These providers may only use your data for the services they provide to us. We may also disclose information where required by law or to establish, exercise or defend legal claims. We do not sell your personal data.

International transfers

Shaker Group AB is based in Sweden, and some of our service providers, including Shopify, may process data outside the United Kingdom. Where data is transferred internationally, we rely on adequacy regulations or appropriate safeguards such as standard contractual clauses or the UK International Data Transfer Agreement or Addendum. You can contact us for more information about these safeguards.

How long we keep your information

We keep personal data only for as long as necessary for the purposes described above. Order and transaction records are kept for as long as required by accounting and tax law. Correspondence is kept for as long as needed to deal with your enquiry and any follow-up. Data that is no longer needed is deleted or anonymised.

Your rights

Depending on the circumstances, you have the right to:

  • access the personal data we hold about you
  • have inaccurate data corrected
  • have your data erased
  • restrict how we use your data
  • receive your data in a portable format
  • object to processing based on legitimate interests, and to direct marketing at any time
  • withdraw your consent at any time, without affecting processing carried out before the withdrawal

To exercise your rights, email support@hairfade.co. We may need to ask for information to confirm your identity.

Complaints

If you have a concern about how we handle your personal data, please contact us first so that we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint. As our business is established in Sweden, you may also contact the Swedish Authority for Privacy Protection (IMY) at imy.se.

Children

Our shop is intended for adults. We do not knowingly collect personal data from children.

Changes to this policy

We may update this privacy policy when our services or legal requirements change. The current version and the date of the last update are always published on this page.

Contact

Hairfade
Operated by: Shaker Group AB
Business address: Fredrik Bööks väg 5, 291 45 Kristianstad, Sweden
Email: support@hairfade.co
Support hours: Monday to Friday, 9:00–17:00 (UK time)

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